The Norfolk DNA

The Norfolk DNA
The Norfolk DNA
The Norfolk DNA
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Alongside the launch of the new four year strategy, ‘Engaging the Next Generation’, we are pleased to announce The Norfolk DNA which will run through the heart of the new strategy and therefore everything that we do as a governing body moving forward.

The Norfolk DNA

Our DNA has three fundamentals: Develop & Grow | Nurture & Innovate | Accessible & Transparent

Develop & Grow - We want to advance and progress the game in Norfolk. This includes clubs, teams, workforces & communities. 

Nurture & Innovate – Our aim is to cultivate the County’s passion for football. As such, we want to continue to create modern and flexible formats to cater for and embrace interest, whilst not losing sight of our traditional game too.

Accessible & Transparent – Norfolk FA will illustrate total visibility and demonstrate integrity with everything we do, ensuring support is always available via continuing our excellent customer service.

Throughout every strategy, objective and working day, our County FA staff will ensure that the Norfolk DNA fundamentals are applied to each and every decision and outcome. This will ensure that the best interests of Norfolk Football are always at the forefront of everything we do.  

Chief Executive, Shaun Turner:

“The concept of our DNA is simple, albeit very powerful. It will underpin and run through the heart of everything we do.

"Our aim is to engage with the next generation ensuring we do all we can to continue to take our wonderful game forward over the next 4 years, and everybody involved in the game in Norfolk can have a part to play in its development.”

For more information surrounding the Norfolk DNA or the ‘Engaging the Next Generation’  please contact County Headquarters on 01603 704050 or email

Engaging the Next Generation
Walking Football at the FDC
Partnership Opportunities with Norfolk FA
Coaches' Corner