The brand that marks an area in the very centre of Norwich will be familiar to most people within the County as tens of thousands visit the centre each week to enjoy the various entertainment choices on offer.

Riverside Entertainment consists of numerous bars and restaurants, a 24 hour gym, bowling alley with arcade, an IMAX cinema and the recently opened Trampoline Park. With an outdoor central piazza providing a scenic place to enjoy outdoor eating and many venues presenting river views, Riverside is an aesthetic area of the city with a vibrant buzz about it.

Sharing a big sense of community, the partnership aims to align and strengthen both brands and work collaboratively to bring people together.

Riverside Entertainment is keen to support the work of Norfolk County Football Association and General Manager, Ann Mitchell was present at Sunday’s 7v7 Transition Festival held at theFDC, meeting NCFA Deputy Chairman, Ray Venemore as well as numerous players, parents and coaches.

Ann Mitchell, General Manager of Riverside Entertainment said, “I am very excited that Riverside Entertainment can be part of the initiatives to give both young and old a chance to enjoy the facilities and activities being championed by the NCFA.

“It was great to see so many people on Sunday having a fantastic time from both those on training schemes to those volunteering and partaking in the 7v7 Transition Festival.”

Ray Venemore, Deputy Chairman of Norfolk County FA said, “Both Riverside Entertainment and Norfolk County FA share similar values in the sense of bringing people together, encouraging children and adults alike to have fun and putting smiles on people’s faces.

“Based on this foundation, I have no doubt that this partnership will be a huge success over the course of the season and hopefully for the longer term too.”

Shaun Turner, Chief Executive of Norfolk County FA added, “We are delighted to be teaming up with such a prominent fixture in the County’s social landscape and look forward to working together to positively engage with the people of Norfolk more moving forward.

“With the support of a brand and location so appreciated by the County, we can hopefully develop Norfolk Football even further and bring increased opportunity to the tens of thousands involved in our beautiful game each weekend.”

You can find out more about Riverside Entertainment and what offers are available by visiting their website - http://www.riversidenorwich.co.uk.