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Smokefree Sidelines


Kids copy adult behaviour – so please don’t smoke on the Sidelines.

That was the message of our Smokefree Sidelines campaign launched in 2017 with the NHS and Smokefree Norfolk.

Local youth football clubs are encouraged to join the campaign and become smoke free spaces. This means members and visitors are asked to refrain from smoking indoors and outdoors, anywhere on site, including all playing fields and especially the pitch side lines.

Fakenham Town Youth FC were the first club to get involved in the Smokefree Sidelines project. Just two years later, the Smokefree Sidelines Campaign stretches across many Counties in England and even into Wales.

Being a smoke free club is not about unfairly targeting smokers. Rather, it is about promoting your sports club as a healthy and inclusive place, where the wellbeing of all, and particularly children and young people, is a priority.

Clubs can join the campaign whenever they wish and can support their involvement by downloading the digital assets below. Further display materials such as posters, banners, flags and pitch perimeter tape can be purchased at a reduced rate from our official print partners Wensum Print. Email for more information. 

For more information about the Smokefree Sidelines project & to become a Smokefree club please email

If you – or anyone you know – smokes and would like NHS support to quit then you can search online for Smokefree Norfolk or call 0800 0854 113.

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We want to end smoking on the soccer sidelines, especially when it's kids and youth football. Kids copy adult behaviour. Let's denormalise smoking - and support clubs/parents to challenge people who smoke in front of kids on the sidelines.