G and W Strategy

making football the biggest female team sport in Norfolk

Norfolk County FA are excited to launch their new 3 year Women's and Girls' Strategy


Norfolk County FA want to make football the biggest female team sport in Norfolk!

Norfolk County FA are excited to launch their new 3 Year Women’s & Girls’ Strategy ahead of the largest event in the football calendar for female football in Norfolk, the Norfolk FA Women’s County Cup Final.

The Norfolk County FA Women’s & Girls’ Strategy will aid the overall vision by doubling the number of female participants in all elements of the game, focusing on six pillars with the following objectives;

  • Growth; develop participation opportunities and infrastructure increasing the number of affiliated teams
  • Retention; stabilise the female game in collaboration with key stake holders 
  • Talent; to support and raise awareness of the existing player pathway in Norfolk
  • Workforce; increase the number and diversity of women coaching, refereeing and administrating the sport at all levels
  • Marketing; change perceptions and social barriers to participation and its following
  • Partnership & Investment; work alongside identified traditional and non-traditional partners to grow the female game

Click Here to view the Norfolk FA Women’s & Girls’ Strategy which will highlight the above but will also outline some of the key targets that underpin the six pillars.

The Women’s & Girls’ Football Development Officer at Norfolk FA, Harry Diggens says, "This is a really exciting time for female football in the County, I am delighted to be leading on our new Strategy which will hopefully impact a large number of females across the next three years."

"To support our strategy we have established a working group made up of 12 individuals across the game, providing them the opportunity to review and feedback with honesty and personal experiences to ensure that the strategy delivers on its targets."

"Finally, it’s a fantastic opportunity for use to launch our Strategy during the most pivotal event in the female calendar in Norfolk. It’s great to see some of our SSE Wildcats centres in attendance taking part in a festival before the game and then acting as the team’s mascots."

If you’re interested in finding out more about the Norfolk FA Women’s & Girls’ Strategy or you would like to get involved in playing, coaching, refereeing or volunteering please do not hesitate to contact Harry Diggens on Harry.Diggens@NorfolkFA.com or call 01603 704050 (Option 1 and then 2).