Norfolk FA vs Alan Boswell Group

Alan Boswell Group Vs Norfolk FA Charity Fixture

The Alan Boswell Group took on Norfolk County FA in a fixture to raise money for charity.


Alan Boswell Group v Norfolk FA Charity Fixture

Leading independent insurance broker and financial planner Alan Boswell Group (ABG) took on Norfolk County FA at its own game last week when they went head-to-head in a football match to raise money for charity.

The friendly fixture, held at Norfolk FA’s ‘TheFDC@OpenAcademy’, was an 11-a-side game between the two partner organisations, in which each staff member playing donated to their employer’s ‘Charity of the Year’. ABG raised money for East Anglian cancer charity Big C while Norfolk FA contributed towards its running total for The Bobby Moore Fund. 

‘Team Boswell’, branded underdogs before the start of the fixture, took the lead early on with a great strike that hit the underside of the bar on its travels, leaving the player/manager of ‘Team NCFA’, Chief Executive Gavin Lemmon, helpless in goal.

The County FA soon found their shooting boots however, eventually running out 12-3 winners on the evening after a strong performance featuring staff from the Football Development Centres (FDC’s) as well as Football Administration and Football Development Departments. The fixture was also officiated by the Norfolk FA Referee Department.

Norfolk FA’s Chief Executive, Gavin Lemmon said: “The friendly fixture against Alan Boswell Group was an opportunity to not only raise money for two fantastic causes, but also to further strengthen the positive relationship we have with them as partners.

“It was great to meet more of their staff and socialise with them outside of the usual business environment. For me, this highlights once again just how great football is at bringing people together and I’d like to thank Alan Boswell Group for their continued support as a partner to the local grassroots game.”

Says Andy Dowler, Managing Director of Alan Boswell Insurance Services: "We definitely met our match with this game! That said, it was a very friendly and enjoyable evening. We're proud to be Norfolk FA's official insurance broking partner and look forward to continue supporting them in the future."

To find out more about Alan Boswell Group and the services they offer please visit and to find out more about Norfolk FA and partnership opportunities please visit