4Sports Staff with Norfolk FA CEO Matt Carpenter

New 4Sports Group partnership confirmed

Marketing & Communications
We are delighted to announce a new partnership with 4Sports Group.

New 4Sports Group partnership confirmed

We are delighted to announce a new partnership with 4Sports Group.

Norfolk FA is delighted to announce a new partnership with 4Sports Group which extends a long running relationship with the local company’s subsets 4Trophies and 4Workwear.

The partnership will run until the summer of 2025 and will see the continuation of ‘4trophies’ being Norfolk FA’s Official Trophy supplier as well as ‘4Work’ being the sponsor of the Norfolk Primary Cup competition.

4Trophies have been manufacturing and supplying top quality trophies and made-to-order medals for over a decade and first partnered with Norfolk FA upon their inception in 2008. 4Sports Group expanded their products to include work wear shortly after and have a thriving business in this area under the brand of ‘4work’.

The main focus of the partnership will continue to be around Norfolk FA’s famous County Cups and the Association’s summer tournaments, seeing 4trophies continue to supply the various medals and trophies across each of the events. In addition, 4work will continue as the official sponsor of the much-loved Norfolk Primary Cup for the next two seasons – a competition that many grassroots footballers have competed in at one point or another during their playing days.

In a new addition to the collaboration, 4work will also be supporting some of Norfolk FA’s other initiatives, providing discounts towards clothing and printing for the Football Development Team’s inclusive projects such as Pan-Disability football as well as the Youth Council, Youth Leadership Programme and Norfolk FA Coaches Club.

The growth of the partnership over a number of years is extremely positive news and represents the collaborative and innovative outlooks of both organisations.

Norfolk FA Chief Executive, Matt Carpenter said: “We have had a long-standing relationship with 4Sports Group now for a number of years, and I’m delighted that we have been able to agree a new partnership that is our most innovative to date. We are grateful to retain the valuable support we have enjoyed over a number of years, but the truly collaborative approach we are looking to undertake with some new projects to benefit Norfolk Football as well as 4Sports Group, is really exciting.

“4Sports Group is a local company that we know and trust, so we’re extremely pleased to continue this journey. In addition, the commitment and enthusiasm from Jack, Tom and co. to work with us to improve and expand the partnership is a big testament to Norfolk FA’s commercial value which we are extremely proud of.”

Managing Director at 4Sports Group, Jack Cockaday added: “We are absolutely delighted to agree a new partnership with Norfolk FA, which continues to grow and get stronger every year. Norfolk FA has been our longest partnership and only continues to emphasise the brilliant work my team offer to the grassroots community in helping with Trophies and Teamwear.

“I would like to thank Rebecca and Matt for their continuing belief in what we do at 4Sports and we cannot wait for many more years of friendship and partnership.”

To find out more about Norfolk FA’s County Cup Competitions please visit NorfolkFA.com and to find out more about 4Sports Group and the range of services they provide, please visit 4SportsGroup.co.uk.