Underpinned by the newly announced Norfolk DNA, the strategy has required a full review of the staffing required to deliver its objectives. This will see a new structure implemented ensuring it is even more dynamic and strategic in order to achieve the agreed goals.
The long term vision of the County FA is to ensure we continue to both regulate and develop the game, growing participation which is relevant to modern society whilst being aware of the economic and social challenges facing us.
Being the Governing Body of football in Norfolk, we firstly regulate the game.
Whilst running the game we are also tasked with developing the opportunities on offer to ensure we can sustain and increase participation, offering better training and playing facilities to aid player development.
As part of succession planning for our Football Workforce, it is our intention to ‘Engage the Next Generation’ and offer both traditional and non traditional participation opportunities reflective of a modern era.
The Norfolk DNA will be embedded into each and every objective, which have all been strategically identified to ensure we meet our targets.
Everything we do will be underpinned with a clear communication strategy and modern marketing approach.
Customer insight is a key area of development over the next 4 years and our starting point is to continue to implement the recommendations from our adult participation survey back in 2013.
We will continue to engage with our customers via our courses, clinics, AGMs, Radio Shows, Social Media and Council Reps. We also intend to develop additional customer insight opportunities from Year 2 onwards, utilising all of the above as well as developing an Online Booking System, utilising WebEx software , new survey software as well as Club and Player forums.
Our insight should all link to our customers, track trends which will then allow us to plan better for future seasons.
The onus is now on the County FA staff to achieve the agreed targets, and we aim to monitor and evaluate the strategy via SMART quarterly objectives that will feed from the annual Operational Plans.
Reviews will take place quarterly by the Senior Management team and bi-annually by the Board of Directors. Bi-annual staff meetings will also be held in order to evaluate the plan and review both successes and shortcomings.
We have a proven record of making The FA’s pound go further and we intend to maintain this throughout the life of the new, recently launched National Game Strategy. We aim to turn every £1 that the FA invests into Norfolk Football, into £5.
We have set some challenging objectives yet remain positive that we have the tools and the passion to succeed.
Chairman of the association, Michael Banham:
“The next four years will be a challenging time, but I have total belief in the Board of Directors, Council and members of staff to deliver the strategic priorities laid out in our County four year plan."
Chief Executive, Shaun Turner:
“Developing the new strategy has given us an opportunity to review the great work undertaken in the past four years; it has given us the chance to learn from our mistakes whilst allowing us to build on the successes.
"It will be a challenging period, but with the investment The FA has committed to delivering the new strategy, the next four years gives us an opportunity to make a real difference to the game locally in Norfolk, doing all we can to grow participation, upskill individuals and recruit the next generation of participations & volunteers, whom without our grassroots game wouldn’t be what it is today ”
The Strategy document is below in PDF format should you wish find out more about the high-level targets and vision in place for the next four years.
For further information regarding ‘Engaging the Next Generation’ please contact County Headquarters on 01603 704050 or email info@NorfolkFA.com.